Boosting Success: Mastering Payment Orchestration

Best products have the most robust foundations.

In the fast-paced world of digital currency, businesses face a significant challenge in maximizing the number of successfully completed transactions, also known as the success rate. Failed transactions and a lack of understanding of payment rejection reasons often lead to disappointed users who may never return, impacting overall business performance.

While many consider this an unavoidable aspect of the industry, at Paybis, we saw it as an opportunity to address this pain point with our White-label On/Off ramp solution. Designed to help you skyrocket your approval and success rates in no time, it offers a multitude of invaluable benefits, with an advanced payment orchestration layer being a guaranteed solution for low success and approval rates.

One of the primary goals of the white label on/off-ramp was to address the challenges faced by users and businesses in the industry. Among the numerous benefits it offers, the standout feature that can significantly improve success and approval rates is our advanced payment orchestration layer.

We take great pride in providing a tool that enables us to seamlessly manage every alternative payment method (APM) and payment option available, empowering you to drive success and approval rates up. In 2022 alone, we saved at least 11.61% more transactions that would have otherwise been declined, resulting in an average monthly revenue increase of 9.72%!

With payment orchestration, we have created a complex ecosystem that ensures each transaction is optimally routed based on a variety of parameters such as BIN, sender, and recipient country, availability of traditional or alternative payment methods (APMs), MID (Merchant Identification Number), and more. Developing and implementing such systems typically takes years of expertise, but at Paybis, we have already built it into our solution and are eager to implement it into your product.

What Does This Mean for You?

If your customers’ card transactions fail, our system automatically cascades them between alternative card acquirers, continuously routing them until the best one is found. This approach allows us to build a fully legal and flexible routing system for your clients, leveraging a comprehensive set of parameters. Behind the scenes, we have a wide range of acquirers competing to process every payment, and our system intelligently routes each operation to the acquirer with the most effective characteristics. We possess in-depth knowledge of the strengths and weaknesses of each acquirer, as well as their most effective regions. Utilizing our orchestration layer, we can efficiently route transactions to one of our three domestic acquirers: the UK, Europe, or the US. 

Combined with our ongoing efforts to add new APMs to the ecosystem, we maintain our position as a leader in boosting success and approval rates, ensuring maximum benefits from every transaction for our partners.

Decoupled 3Ds

Additionally, we have implemented a revolutionary tool called decoupled 3DS. This feature separates the 3DS verification code required for transaction processing from the card payment itself. As a result, cascading transactions to different merchants or payment methods become significantly simpler. Your clients won’t need to input their 3DS code repeatedly if a transaction needs to be transferred multiple times. This innovative approach greatly improves the overall customer experience, driving loyalty, expanding the customer base, and ultimately increasing success and approval rates.

Fallbacks

Furthermore, our fallbacks feature sets us apart from the competition, providing a unique solution to enhance approval and success rates. Fallbacks allow us to reroute transactions that couldn’t be processed to alternative payment methods, usually the most popular ones in the region of the transaction.

Thanks to our robust fallback functionality, no sale is ever lost, even if a credit card transaction fails. Once a transaction requested through one payment method is declined, we automatically search for an alternative processing method, ensuring the transaction continues its journey until the right acquirer is found. This method not only saves even the most “problematic” transactions but also aids in detecting fraudulent activity.

Our tools, such as decoupled 3DS and fallbacks, are just a glimpse of what we offer to address the issue of low success and approval rates. With our extensive knowledge and access to a wide range of unique instruments, we can easily mix and match these methods, guaranteeing maximum benefits for both you and your clients. By utilizing advanced payment orchestration, we help you create a superior product that effectively addresses one of the most common problems in the crypto industry: low success and approval rates. This results in happier customers, improved UI experience, and increased transaction volumes.

To learn more about how our services can revolutionize your business, we invite you to get in touch with our sales team. Our expertise in payment orchestration and commitment to delivering exceptional results will help you overcome the challenges posed by low success and approval rates in the crypto industry.

Join us today and experience the power of payment orchestration with Paybis.

What Cryptocurrencies Does the Orchestration Layer Support?

Our white-label solution empowers businesses to offer seamless cryptocurrency transactions. Whether your users want to buy crypto with their preferred payment method or cash out their holdings, our orchestration layer ensures maximum success rates.

Cryptocurrencies handled by the system:

• Bitcoin (BTC) – most common transaction volume
• Ethereum (ETH) – second-largest by volume
• USDT (Tether) – popular for settlements
• 90+ additional cryptocurrencies

The orchestration logic applies universally across all supported assets. A failed Bitcoin purchase gets the same cascading treatment as an Ethereum transaction. The routing parameters work identically regardless of which cryptocurrency your user selects.

Beyond Bitcoin, our orchestration layer handles multiple cryptocurrencies efficiently. Users looking to sell USDT benefit from the same advanced routing logic that saved 11.61% more transactions in 2022.

Why multi-crypto support matters for orchestration:

• Different cryptocurrencies have different settlement patterns
• Regional preferences vary (USDT popular in Asia, BTC in Europe)
• Users switching between assets need consistent experience
• Single integration handles all cryptocurrencies

Network congestion affects different blockchains differently. Bitcoin transactions might take longer during high-volume periods. Ethereum gas fees fluctuate hourly. Our system accounts for these variables when processing transactions, ensuring optimal routing regardless of blockchain conditions.

How Does Pricing Transparency Work?

Transaction success isn’t just about payment processing – it’s also about transparent pricing. Our ETH to USD converter provides real-time rates, helping users make informed decisions while our orchestration layer handles the complexity behind the scenes.

Hidden fees kill conversion. Users abandon transactions when final amounts don’t match initial quotes. Our white-label solution displays exact costs upfront before users commit.

What users see during checkout:

• Real-time exchange rates updated every 30 seconds
• Payment method fees broken down separately
• Final amount in both cryptocurrency and fiat
• No surprises at confirmation stage

The orchestration layer works invisibly behind transparent pricing. Users see clear costs. Behind the scenes, our system routes their transaction through the optimal acquirer. They don’t see the technical complexity – just reliable execution.

Payment method selection affects pricing. Credit cards carry different fees than bank transfers. Our system displays accurate costs for each option before users choose. The orchestration then routes based on their selection, finding the best acquirer for that specific payment type.

How this improves conversion:

• Users trust transparent pricing
• No abandoned transactions due to hidden fees
• Clear breakdown reduces support tickets
• Comparison shopping becomes easier

Dynamic pricing requires sophisticated backend infrastructure. Exchange rates fluctuate. Payment method availability changes. Our orchestration layer syncs with live data feeds to keep pricing accurate while simultaneously optimizing transaction routing.

What Happens to Successfully Processed Transactions?

Orchestration doesn’t stop at approval. Once a transaction succeeds, users need quick access to their funds or cryptocurrency.

Our payment orchestration works seamlessly for both on-ramp and off-ramp transactions. Users can easily withdraw Bitcoin to bank accounts with optimized routing that maximizes approval rates across different acquirers and regions.

The complete transaction flow:

1. User initiates purchase or sale
2. Orchestration layer selects optimal route
3. Payment processes through chosen acquirer
4. Cryptocurrency transfers or fiat settles
5. User receives confirmation with transaction details

Settlement speed varies by payment method and region. Card transactions typically settle within minutes. Bank transfers take 1-3 business days. Our orchestration system accounts for these differences when routing transactions.

Withdrawal processing uses the same orchestration principles. When users cash out cryptocurrency, our system routes the fiat payout through acquirers optimized for their region and currency. A user in the UK gets routed through our UK domestic acquirer. European users go through our European processor.

Orchestration benefits for withdrawals:

• Faster settlement through regional routing
• Higher approval rates on fiat payouts
• Lower fees from optimized acquirer selection
• Consistent experience across on-ramp and off-ramp

Failed withdrawals get the same fallback treatment as failed purchases. If one payout method declines, the system automatically attempts alternative routes. This prevents users from being stuck waiting for manual intervention.

The white-label solution maintains your branding throughout the entire process. Users see your logo and colors during purchase, settlement, and withdrawal. The complex routing happens invisibly behind your interface.

How Does This Compare to Traditional Payment Processing?

Traditional payment gateways route transactions to a single acquirer. If that acquirer declines the transaction, the payment fails. Users see an error message. The sale is lost.

Traditional gateway limitations:

• Single acquirer means single point of failure
• No automatic retry logic
• Manual routing changes require developer work
• Regional optimization requires multiple integrations
• One-size-fits-all approach ignores transaction specifics

Our orchestration layer eliminates these constraints. Transactions route dynamically based on dozens of parameters. BIN numbers, sender country, recipient location, payment method, transaction amount – all factor into routing decisions in real-time.

Orchestration advantages over traditional gateways:

• Multiple acquirers compete for every transaction
• Automatic cascading on failures
• Regional optimization built-in
• Single integration handles complex routing
• Continuous optimization based on performance data

Success rate improvements compound over time. An 11.61% increase in saved transactions translates directly to revenue. A business processing $1 million monthly would recover an additional $116,100 in previously failed transactions.

Traditional gateways charge separately for each feature. Multiple acquirers cost extra. Intelligent routing costs extra. Regional optimization costs extra. The invoice grows with every enhancement.

Our white-label solution includes full orchestration as standard. One integration gives you access to multiple domestic acquirers, smart routing, fallback logic, and decoupled 3DS. No itemized charges for advanced features.

The technical complexity difference is substantial. Building similar orchestration internally requires payment expertise, acquirer relationships, routing algorithms, and constant maintenance. Our solution provides battle-tested infrastructure immediately.